Asana, a main paintings control platform for groups, introduced the creation of Asana for Marketing and Creative Teams, an end-to-quit answer for groups to control their whole advertising and layout technique from beginning to finish. The suite of recent features and integrations are now to be had in Asana’s currently launched product providing, Asana Business.


According to a 2018 survey with the aid of the Content Marketing Institute, approximately half of (56%) of the most successful advertising and marketing groups rate the task control in their content advent as extraordinary or excellent, in comparison with handiest eleven% of the least a hit. Also, one-sector (26%) of survey respondents said that their advertising and marketing campaign development is often or regularly subject to bottlenecks, hampering their performance and effects.

“In our usually-on virtual era, businesses are asking their advertising and creative teams to create more content material, for extra channels than ever earlier than,” said Dave King, Head of Marketing, Asana. “As a result, nowadays’s top advertising and marketing groups apprehend that optimizing their procedure is even greater essential than optimizing their channels. Asana for Marketing and Creative Teams is assisting the world’s best manufacturers, from Sony Music to National Geographic to Bobbi Brown to LVMH, cut the chaos of coordinating campaigns in spreadsheets and emails by serving as the supply of truth for handling their marketing and design manner.”

Powering the Marketing and Creative Process

Asana for Marketing and Creative teams gives you a single machine to set advertising group objectives, coordinate global advertising campaigns and control the entire creative manufacturing system from initial brief to very last asset delivery.

Forms: Asana Forms standardize the creative intake process by accumulating the essential info teams need to centralize their work in a single vicinity.
Proofing: Proofing permits stakeholders to depart specific, actionable comments on pictures so creative groups know what desires to be accomplished to complete their work on time and as effects as feasible.
Approvals: Asana’s approvals workflow with custom field notifications maintains all task members updated on what stage work is in and what needs to take place next, resulting in an airtight approval system.
Portfolios: Serving as venture manipulates for groups’ most important tasks, Portfolios presents a real-time view into how the marketing method is progressing towards campaign targets, doing away with the manual work of piecing together records and status updates.
“Asana is the spine for all of our activities at Vox Creative. In truth, if it’s now not in Asana, it’s as although it by no means happened,” stated Corri Skinner, Director of Creative Operations and Content Management at Vox Creative, Vox Media’s branded content exercise. “From RFP to release, Asana is an essential a part of our everyday sports, ensuring that we’re capable of effects collaborate in growing enterprise-leading content material for the sector’s biggest and fine brands.”

Asana for Marketing and Creative Teams integrates with the everyday essential tools entrepreneurs depend upon maximum, which include Adobe Creative Cloud, Litmus, Dropbox and Slack. Starting, advertising and innovative teams now not should toggle among multiple packages, ensuring that wherever the work is happening, it’s simultaneously contemplated in Asana.

Asana for Marketing and Creative Teams integrations include:

Adobe Creative Cloud: Asana’s integration with Adobe Creative Cloud packages surfaces Asana Tasks within apps which include Adobe Photoshop CC, Illustrator CC, and InDesign CC, giving designers the information they need to finish their work, without ever having to go out their innovative canvas.
Litmus: With Asana’s Litmus integration, groups can join their advertising and marketing methods to their electronic mail creation and checking out the workflow, resulting in faster, errors-unfastened e-mail campaign execution.
Dropbox: Asana’s Dropbox record chooser is constructed immediately into the Asana undertaking pane, permitting teams to without difficulty attach documents directly to obligations.
Slack: Leveraging Asana’s Slack integration, teams can get an actionable task and task updates without delay in Slack even as concurrently growing new Asana responsibilities, without leaving their communique.
“Asana’s integration with Creative Cloud streamlines paintings by way of lowering the amount of time spent coordinating across tools, in the long run improving pass-crew collaboration and expediting the time spent getting creative from concept to channel placement,” stated Vijay Vachani, Director of Platform & Partner Ecosystem for Creative Cloud at Adobe.

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