Have you ever played Tetris? If yes, perhaps you remember there is no way to beat this game. It is just faster at all levels.
In a way, SEO (search engine optimization) works the same. It is not that it rewrites your dreams or has catchy 8-bit soundtracks. But it never ends.
It is pointless to sit back, relax, and be content that your website appears on top of SERPs. Sure, you may have reached this pinnacle today. However, SEO work is never done.
All the changes to competitor content or Google’s algorithm might knock you off in that top spot – meaning you need to keep up with those changes. And for you to keep up with the changes, your on-page SEO must be on point.
What is On-Page SEO?
On-page SEO, also called on-site SEO, is a practice of optimizing different elements on a site to rank higher and gain relevant traffic from various search engines. It can also mean optimizing the HTML source code and the content of a page.
Besides helping search engines like Google interpret page content, it also allows users clearly and quickly understand what a particular page is about and if it addresses their search queries. In essence, proper on-page SEO enables search engines to know what people would see and which value they can get.
The Importance of On-Page SEO
Optimizing your website’s on-page SEO is imperative whether you own a small or big business. When it comes to web design in Houston, SEO represents among the most popular marketing strategies, thanks to its dependable ROI.
On-page SEO guarantees the best return on investment out of all digital marketing strategies with relatively long-term benefits and low-cost, which may help sites grow and generate passive traffic for many years.
Without on-page SEO, your website can miss out on many opportunities to rank for search queries that are specific and relevant to your business.
How to Go About It
While Google usually looks for keywords on the page of your site, repeating keywords are not on-page SEO. If you do much of this, you can end up harming your rankings.
This is why you need to do the following so that you can make a great and positive difference to your website:
- Write very compelling title tags
- Use H1 tags for page titles
- Use H2-H6 tags for your subheadings
- Use external links
- Set URLs that are SEO-friendly
- Optimize images
- Write very persuasive meta descriptions
Evaluating On-Page Optimization
After doing your on-page SEO, you may now evaluate the performance of your website. Depending on your preference, you may manually look at separate pages or use tools for auditing your website.
SEO is not a one-and-done deal. Rather it is something you need to work on continually. And if you want your site to show up each time users search for services or products, ensure your on-page SEO is on point.