The Drum Recommends Commended highlights CSI Media, who helped My Candy Cloud create a brand new emblem and e-trade internet site. In this series, we explore the most excellent work created using The Drum Recommended corporations. We will spotlight pinnacle case research to manual and encourage you in your journey to choosing a new employer dating.
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This case observes, and other thrilling content material may be determined on CSI Media’s profile on The Drum Recommends. My Candy Cloud is a family-run confectionery company that promotes a yummy style of mouth-watering treats. There are candy jars, candy cones, and sweet bouquets full of scrumptious sweeties… the ideal gift or special treat!
CSI Media has been approached using My Candy Cloud to create a new brand and e-commerce internet site. Established in 2018, My Candy Cloud may be very plenty in its infancy and accordingly wished a vibrant emblem to make its mark in an amazing-aggressive market. They felt that their present-day branding was not thrilling or energetic sufficient and didn’t align with their destiny imaginative and prescient for the emblem.
We started by exploring the competitive panorama and analyzing the branding of different confectionary groups. Our analyses unwrapped a stunning observation: the branding and packaging often became missing that ‘magical’ vibe. We wanted to captivate humans with our visible identity and create a ‘WOW’ reaction in human beings.
Our designers started by experimenting with brightly colored patterns and illustrations of tangled goodies tessellating collectively inside a bag. These styles shape the heart of the visuals and are used throughout the identity.
Our goal turned into duplicating the awe, exhilaration – and nearly uncontrollable indulgence you sense while you walk right into a candy save – in a digital enjoy. The layout crew carefully considered a diffusion of WordPress commerce themes and selected one that met My Candy Cloud’s business necessities. We optimized the subject matter by applying custom styling modifications so that the internet site aligned with the new and colorful identification.
Furthermore, we integrated the WooCommerce e-commerce plugin, a web keep where users can buy an expansion of yummy treats. The new internet site also acts as an advertising device to help propel the brand new brand and generate sales.
Nicola Williamson, Managing Director, My Candy Cloud
“I am honestly thrilled with the branding; it works across all of my merchandise, internet site, and social media. CSI Media listened to the texture and appearance I desired for the emblem and did a superb job. They have gone above and past at each stage of development, and I would, in reality, advocate their offerings without hesitation. I look forward to using them once more within the destiny.”
CSI Media is an AWARD-WINNING virtual organization in Cheshire. We offer a full suite of digital services, from branding and advertising proper via to net layout and development. To find out more about their business enterprise, go to their The Drum Recommends profile. This article is ready: World, The Drum Recommends Commended, Creative, Design, Digital, Digital Advertising, Advertising, Agency.
