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The Drum Recommends: Commended – CSI Media Scrumdiddlyumptious Branding & E-Commerce Website for My Candy Cloud

by Donald Mills
March 2, 2019
2 min read
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The Drum Recommends: Commended is highlighting CSI Media who helped My Candy Cloud create a brand new emblem and e-trade internet site.

In this series, we explore the most excellent work created using The Drum Recommended corporations. We will spotlight pinnacle case research to manual and encourage you in your journey to choosing a new employer dating.

Last year the Recommended Agency Register became rebranded as The Drum Recommends to deliver it in step with proprietor The Drum. It remains dedicated to partnering brands with a suitable organization the use of data and unique enterprise understanding.

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This case observes and other thrilling content material may be determined on CSI Media’s profile on The Drum Recommends.

My Candy Cloud is a family-run confectionery company that promotes a yummy style of mouth-watering treats. There are candy jars, candy cones and sweet bouquets full of scrumptious sweeties… the ideal gift or special treat!

CSI Media has been approached by using My Candy Cloud to create a new brand and e-commerce internet site. Established in 2018, My Candy Cloud may be very plenty in its infancy and accordingly wished a vibrant emblem to make its mark in an amazing-aggressive market. They felt that their present-day branding was not thrilling or energetic sufficient and didn’t align with their destiny imaginative and prescient for the emblem.

We started through exploring the competitive panorama and analyzing the branding of different confectionary groups. Our analyses unwrapped a stunning observation: the branding and packaging became often missing that ‘magical’ vibe. We wanted to captivate humans with our visible identity and create a ‘WOW’ reaction in human beings.

Our designers started by using experimenting with brightly colored patterns and illustrations of tangled goodies tessellating collectively internal of a bag. These styles shape the heart of the visuals and are used throughout the identity.

Our goal turned into to duplicate the awe, exhilaration – and nearly uncontrollable indulgence you sense while you walk right into a candy save – in a digital enjoy. The layout crew carefully considered a diffusion of WordPress commerce themes and selected one that met My Candy Cloud’s business necessities. We optimized the subject matter through applying custom styling modifications so that the internet site aligned with the new and colorful identification.

Furthermore, we integrated the WooCommerce e-commerce plugin, a web keep where users can buy an expansion of yummy treats. The new internet site also acts as an advertising device to help propel the brand new brand and generate sales.

Nicola Williamson, Managing Director, My Candy Cloud

“I am honestly thrilled with the branding; it works across all of my merchandise, internet site, and social media. CSI Media simply listened to the texture and appearance I desired for the emblem and did a superb job. They have gone above and past at each stage of development and I would, in reality, advocate their offerings without hesitation.

I look forwardto using them once more within the destiny.”

CSI Media is an AWARD-WINNING virtual organization in Cheshire. We offer a full suite of digital services, from branding and advertising proper via to net layout and development.

To find out more about their business enterprise go to their The Drum Recommends profile.

This article is ready: World, The Drum Recommends: Commended, Creative, Design, Digital, Digital Advertising, Advertising, Agency

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