Asana, a main painting control platform for groups, introduced the creation of Asana for Marketing and Creative Teams, an end-to-end solution for groups to control their whole advertising and layout technique from beginning to finish. The suite of recent features and integrations is now available in Asana’s currently launched product offering, Asana Business.
According to a 2018 survey by the Content Marketing Institute, approximately half (56%) of the most successful advertising and marketing groups rate the task control in their content advent as extraordinary or excellent, compared with the handiest eleven of the least a hit. One sector (26%) of survey respondents said that their advertising and marketing campaign development is often or regularly subject to bottlenecks, hampering their performance and effects.
“In our usually-on virtual era, businesses are asking their advertising and creative teams to create more content material for extra channels than ever earlier,” said Dave King, Head of Marketing, Asana. “As a result, nowadays’ top advertising and marketing groups apprehend that optimizing their procedure is even more essential than optimizing their channels. Asana for Marketing and Creative Teams is assisting the world’s best manufacturers, from Sony Music to National Geographic to Bobbi Brown to LVMH, to cut the chaos of coordinating campaigns in spreadsheets and emails by serving as the supply of truth for handling their marketing and design manner.”
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Powering the Marketing and Creative Process
Asana for Marketing and Creative teams gives you a single machine to set advertising group objectives, coordinate global advertising campaigns, and control the entire creative manufacturing system from the initial brief to the last asset delivery.
Forms: Asana Forms standardizes the creative intake process by accumulating the essential info teams need to centralize their work in a single location. Proofing: Proofing permits stakeholders to leave specific, actionable comments on pictures so creative groups know what needs to be accomplished to complete their work on time and as effectively as feasible. Approvals: Asana’s approvals workflow with custom field notifications keeps all task members updated on what stage work is in and what needs to occur next, resulting in an airtight approval system.
Portfolios: Serving as venture manipulates for groups’ most important tasks, Portfolios present a real-time view into how the marketing method is progressing towards campaign targets, doing away with the manual work of piecing together records and status updates. “Asana is the spine for all of our activities at Vox Creative. In truth, if it’s now not in Asana, it’s as though it by no means happened,” stated Corri Skinner, Director of Creative Operations and Content Management at Vox Creative, Vox Media’s branded content exercise. “From RFP to release, Asana is an essential part of our everyday sports, ensuring that we’re capable of effects collaborate in growing enterprise-leading content material for the sector’s biggest and finest brands.”
Asana for Marketing and Creative Teams integrates with the essential everyday tools entrepreneurs depend upon most, including Adobe Creative Cloud, Litmus, Dropbox, and Slack. Starting with advertising and innovative teams, Asana should not toggle among multiple packages, ensuring that wherever the work happens, it’s simultaneously contemplated in Asana.
Asana for Marketing and Creative Teams integrations include:
Adobe Creative Cloud: Asana’s integration with Adobe Creative Cloud packages surfaces Asana Tasks within apps, which include Adobe Photoshop CC, Illustrator CC, and InDesign CC, giving designers the information they need to finish their work without ever having to go out of their innovative canvas. Litmus: With Asana’s Litmus integration, groups can join their advertising and marketing methods to create electronic mail and check out the workflow, resulting in faster, error-unfastened email campaign execution.
Dropbox: Asana’s Dropbox record chooser is built immediately into the Asana undertaking pane, permitting teams to attach documents directly to obligations without difficulty. Slack: Leveraging Asana’s Slack integration, teams can get actionable task and task updates without delay in Slack, even as new Asana responsibilities are concurrently growing without leaving their communication.
“Asana’s integration with Creative Cloud streamlines paintings by way of lowering the amount of time spent coordinating across tools, in the long run improving pass-crew collaboration and expediting the time spent getting creative from concept to channel placement,” stated Vijay Vachani, Director of Platform & Partner Ecosystem for Creative Cloud at Adobe.
