A worldwide advertising technology organization and leader in virtual identification resolution solutions introduced a new partnership with Bidtellect, a leading local Demand-Side Platform. Bidtellect’s paid content distribution platform will leverage The Tapad Graph as its first cross-tool partner. The integration will provide Bidtellect’s customers within the US and Canada go-device frequency capping and superior target audience extension capabilities.
The combination of Tapad’s nuclear pass-device technology, with Bidtellect’s extraordinary scale and optimization competencies, will allow content material marketers inside brands and corporations to increase even more strategic, effective content advertising campaigns. The Tapad Graph will permit content material entrepreneurs to benefit and create extra relevant, unified messaging with targeted delivery while used along with Bidtellect’s era.
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Marketers can assume to gain from amplified reach and more suitable, privacy-safe engagement with desired audiences because of this partnership.
“Partnering with Tapad, the leaders in cross-device facts, presents Bidtellect with an entire answer that leverages both probabilistic and deterministic mapping strategies,” said Mike Conway, Chief Technology Officer at Bidtellect. “The Tapad dating expands our target market size via imparting the possibility to attain the identical user throughout a couple of devices and, when used alongside our frequency capping functionality, ensures extended attain, decreased advert saturation, and elimination of wasted ad spend.”
As the partnership progresses, Tapad will work with Bidtellect to offer advanced attribution for conversions and engagement metrics inclusive of connectivity and amplification. These excellent insights will assist brands and businesses in expanding a more holistic method to content marketing so that they can construct audiences and have an effect on bidding algorithms that at once impact their enterprise.
“We’re thrilled to be running with Bidtellect because the corporation’s first cross-device accomplice,” said Chris Feo, SVP of Global Data Licensing and Strategic Partnerships at Tapad. “At Tapad, we are continuously advancing our identity decision solutions to maintain pace with the ever-changing wishes of marketers. As part of that dedication, we appear to paintings with partners wherein our era can beautify their providing to serve marketers better. We are looking forward to developing that superior enjoy with the Bidtellect group.”
