A new survey reveals the person’s conduct of Instagram users in the US, UK, and France. How can brands shape their IG video advertising and marketing methods accordingly?
Instagram video content has been on the upward push during the last couple of years, and more brands are eager to create motion pictures that meet their objectives. From in-feed motion pictures to IGTV, there are many unique ways to make the most of the video on Instagram to attain your audience.
Wibbitz has launched a document at the modern-day video tendencies on Instagram surveying one thousand respondents from the USA, UK, and France to find out their conduct habits and what we can analyze from them.
We are looking at the findings and the 5 primary takeaways we can encompass in our Instagram video marketing approach. Using consumer conduct to enhance your Instagram video marketing strategy
Learn extra about your audience
It is crucial to follow the latest trends to revise your Instagram advertising method. Our processes are based totally on assumptions approximately our target market, so any insights on what they want and the way they use the platform are m.
According to Wibbitz’s document, 73% of the respondents are the usage of Instagram. A closer observe the demographics indicate that almost all GenZ-ers are on Instagram (95%), with millennials following carefully (86%). Moreover, it’s critical to consider that Instagram is not only for more youthful users, seeing that 69% of Baby Boomers and 66% of GenX also use the platform. Thus, when crafting an advertising approach, it’s important to omit assumptions on the sort of content material and ads that would make paintings higher to your merchandise.
Likewise, it is envisioned that the respondents are spending a mean of one-2 hours in step with the day on Instagram, at the same time as they’re spending 69% of their time watching motion pictures. Videos can be very engaging; manufacturers can live near their supporters via video content material because of this.
Create specific forms of content
Video content material on Instagram can work in one-of-a-kind formats and placements. From short movies in Stories to longer videos on IGTV, there are numerous possibilities to explore.
Feed motion pictures are still the principal placement for customers to observe films (ninety-one %) while Stories are at the upward thrust (eighty-three %). IGTV can be the closing option (44%); however, it’s still a percent that you can not ignore, mainly whilst you need to share a crucial video that’s longer than a minute.
The video’s kind, which you’ll pick out in the long run, rely upon your emblem’s desires and target market; however, it’s still beneficial to test with diverse ideas to find out what works exceptionally on your account. For instance, how-to-tutorials should now not necessarily be used on B2C manufacturers. In reality, it can be an exciting approach to attempt out new ideas to find out what your fans decide upon.
What’s also exciting is to observe the form of brands that customers generally tend to observe on Instagram. Food and drink manufacturers are main with forty% of users following them, at the same time, a tour (33%) and music (29%) are following. If your brand is in those industries, then you have a bonus while seeking to stand out. However, you may additionally have a bigger opposition; this means that creativity and engagement are even greater critical.