One of the many concerns that SEO companies have to deal with is a high page bounce rate. Depending on your business goals, a high bounce rate could lead to terrible outcomes. When visitors hardly last a minute on your website, how will you convince them to subscribe to your page? Whatever way you look at it, a high bounce rate isn’t inconsequential. Here are some practical SEO tips for cutting the bounce rate and satisfying your visitors:-
Improve Your Page Loading Speed
Nowadays, most people hardly have time to sit and spend hours scouring internet pages for information. They want website pages to open in an instant and will be off to your competitor’s site without a second thought if your pages are taking longer than expected to load.
One way to optimize your page speed is by using correct image sizes. There are other technical solutions to the problem, and you can save a lot of time and money by hiring SEO Agency Sydney. Once your pages load at lightning speed, you no longer have to worry about high bounce rates.
Simplify Site Search
Nobody wants to go through pages and articles on a one-by-one basis. It is frustrating when finding the page search box feels like looking for a pin in a haystack. Unless they are being paid for it, it is unlikely that anyone will stay if there is no easy way to find the type of information they want.
There is no easy way around a confusing website. To make site search simple, it is best to ensure your interface is easily navigable. If your visitors can move from one page to another seamlessly and do searches without much hustle, you can lower your bounce rate significantly.
If people are finding your page but don’t read your content or watch your videos, there is a high likelihood that your site lacks relevance. Also, you might want to find out more about their search intent to help address their needs.
Once you establish your audience’s search intent, you can readjust your content. One way to achieve this is by providing exhaustive information on a subject to answer as many questions as possible. To add credibility, consider more links to related content.
Make Your Site Mobile Friendly
The mobile age has changed a lot of things in the digital scene. A high percentage of the population own smartphones and do most of their internet-related searches on the go. Ironically, some businesses are yet to tap from the lucrative mobile user groups.
If your site only opens on desktops, you have a long way to go. Optimizing your pages for mobile phone users may be costly but will pay off in the long run. By making your site mobile-friendly, expect more traffic and longer stays on your page.
Incorporate Quality Images
Blocks of text and dull colors are a big turn-off for many internet users. People want to skim through information and get the most out of content within the shortest time. High-quality images can give your website an edge.
Images break the monotony of continuous reading and give the mind a break. Relevant images are a good reinforcement tool for your content. Any page with images will tend to attract more reads than a page without any visual aid.
These guidelines might seem like a lot of work for many people. Yet, they are necessary if you want to make your website pages a people magnet. You can implement these tips in stages to avoid feeling overwhelmed. Your efforts may take time to pay off, but your users will eventually want to spend their time on your website.