The key elements of the brand you choose for your startup will play a vital role in securing the long term success of your business. Because the logo will be the foundation on which you build your brand and it is a reflection of the kind of company you want to be, we’ll be outlining what steps you will need to take when setting your brand up.
Before you do anything, you will need to sit down and try to understand exactly what kind of company image you want to show to the world and make sure that you fully understand the industry standards and any relevant regulations you need to adhere to. Your logo will be a reflection of who you are and it should be a very carefully considered element of your brand and something that sends a clear message of who your business is.
A few important elements of your logo design to brainstorm and consider beforehand include;
Your logo design will need to clearly represent what industry you are in and exactly what you are selling to your customers. Your branding will be what you use as your most powerful tool in familiarising people with your company and what you do, so choose your design and graphic elements wisely.
Although there are many different ideas of what colour will work for what industry, colour can be a powerful tool in conveying the mood of your company to the public at large. You are able to show if you are a more serious brand such as a finance company, for example, using cooler hues like blue and purple. However, if you include brighter hues such as yellow or red in your branding, you are able to seem more fun and inviting as a company.
Having a font that is accessible, ultimately means that you want your design to be easy to read, easily understood and easily recognizable to the public.
Although the thought of designing your own logo can seem both daunting and expensive, there are a multitude of companies that offer free online logo designs, and TRUiC’s logo maker will be able to make your design experience one of the easiest things you’ve ever done! You can either choose a text based logo design, or logo with text and graphic elements or artwork. The simplest being a text based logo and it is best for companies who wish to have a simple, succinct and informative logo for their company. Including design elements in a logo can add visual interest to their logo as well as potentially giving an indication of the nature of the business. You will need to carefully select your artwork but it has the potential to become an iconic symbol
Once you have designed your logo, you will need to generate and download it in, ideally, a vector format for scalability but a PNG format would also be suitable for ease of application.
Once you have settled on your perfect logo, it is important that your logo is not similar enough to anyone else’s such that it would infringe a previously filed trademark. You will need to conduct a trademark search through the United States Patent and Trademark Office (USPTO) and you will be able to verify with them that your logo is not trademarked. If your logo is still available, it is advisable to register your own logo with the Office so that you will maintain exclusive rights to your artwork and logo.
Once you have finalized your logo, the final step in the process is to apply it! You can use your logo on all of your digital sites, signage and other relevant brand collateral.