A worldwide advertising technology organization and virtual identification resolution solutions leader introduced a new partnership with Bidtellect, a leading local Demand-Side Platform. Bidtellect’s paid content distribution platform will leverage The Tapad Graph as its first cross-tool partner. The integration will provide Bidtellect’s customers within the US and Canada with go-device frequency capping and superior target audience extension capabilities.
Combining Tapad’s nuclear pass-device technology with Bidtellect’s extraordinary scale and optimization competencies will allow content material marketers inside brands and corporations to increase even more strategic, effective content advertising campaigns. The Tapad Graph will permit content material entrepreneurs to benefit and create extra relevant, unified messaging with targeted delivery while used along with Bidtellect’s era.
Because of this partnership, marketers can assume they will gain from amplified reach and more suitable, privacy-safe engagement with desired audiences.
RELATED STORIES
“Partnering with Tapad, the leaders in cross-device facts, presents Bidtellect with an entire answer that leverages both probabilistic and deterministic mapping strategies,” said Mike Conway, Chief Technology Officer at Bidtellect. “The Tapad dating expands our target market size by imparting the possibility of attaining identical users through a couple of devices and, when used alongside our frequency capping functionality, ensures extended attain, decreased advert saturation, and elimination of wasted ad spend.”
As the partnership progresses, Tapad will work with Bidtellect to offer advanced attribution for conversions and engagement metrics, including connectivity and amplification. These excellent insights will assist brands and businesses in expanding a more holistic method of content marketing so that they can construct audiences and affect bidding algorithms that simultaneously impact their enterprise.
“We’re thrilled to be running with Bidtellect because the corporation’s first cross-device accomplice,” said Chris Feo, SVP of Global Data Licensing and Strategic Partnerships at Tapad. “At Tapad, we are continuously advancing our identity decision solutions to maintain pace with the ever-changing wishes of marketers. As part of that dedication, we appear to be painting with partners wherein our era can beautify their providing to serve marketers better. We look forward to developing that superior experience with the Bidtellect group.”
