Like any brand or agency, universities have joined the social media communique. You may also query why a college might need to be energetic on social media, particularly considering a university’s recognition is often based on what you study in brochures, pay attention from a steerage counselor, and learn at college fairs. However, college students want to pick a college where they will experience comfort, and social media can bring the personality and value of your organization.
Part of my Mount Sinai Health System position involves developing a separate social media method and creating content for the Icahn School of Medicine at Mount Sinai. Based on my experience, here are six ways to use social media to boost a college’s online reputation and recruitment efforts:
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1. Offer a behind-the-scenes look at scholar existence.
Prospective students are often looking for information on an ordinary day for a student. This may additionally range from campus life to university golf equipment and sports to study room shape. A hit way to show potential students behind the scenes to get entry is by having your social media team work with modern students to capture photos and videos of their everyday lives. This might suggest figuring out a social media ambassador from the student body who can curate content for the educational center’s social media channels or having your social media crew shadow distinct students.
2. Feature student testimonials.
Student testimonials will allow modern-day college students to percentage their private experiences. An honestly exceptional way to capture a student’s experience is through video. By interviewing students, they could get a rate of why they chose to wait for that different college, what it’s like to be part of the community, and what possibilities are to be had. These interviews can supply applicants’ perception of the faculty’s components that most appeal to its modern college students.
3. Give potential students a risk to ‘meet’ the college.
An essential part of the college community is its faculty and administration. Prospective students have to recognize the school, its precise coaching techniques, and the schoolroom placement to determine if they’ll experience assurance while studying. One way to show off faculty is through bio cards, including their photo and a short blurb on their teaching approach.
4. Provide details of the programs.
All the facts in brochures ought to be transformed into social media. It’s crucial to highlight how your college stands out from other universities. What makes your college’s packages more specific? What are the benefits of those packages for college students? Are the programs desirable networking possibilities for students?
Giving potential students an in-depth description of the college’s packages will help them decide if it’s the right college. Another way to focus on social media programs, besides providing written content, is through video interviews with program leaders and management.
5. Showcase concept leadership.
It’s vital to pay attention to college leaders, including deans and college individuals, on academic trending activities. Thought management allows college leaders to be part of a larger community. It’s a way for prospective and modern college students to recognize their mentors and leaders.
6. Let your alum tales do the speaking.
Finally, college students regularly need to recognize how alums have succeeded after commencement and what opportunities are available to them at different universities. Sharing alum fulfillment tests can give potential college students an idea of the types of careers that alums have pursued and succeeded in with the help of their diplomas.
Social media is a first-rate method of reaching potential and current college students. For prospective students, it’s a dehumanizing problem on social media because choosing where to attend faculty for better training is a big decision.
