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Utilizing the Mozbar SEO Toolbar

by Donald Mills
April 30, 2025
5 min read
0

Welcome to the world of the internet and its ever-growing updates and nuances. It seems like just yesterday when Internet Explorer was the best thing we had ever discovered, and the single-digit GB was enough for us to browse a zillion different things. 

Article Summary show
What is MozBar Chrome Extension?
RELATED STORIES
The Most Important Stuff You Need to Know About Organic Search
SEO and Social Media: How They Work Together
Where is the MozBar Chrome Extension found, and how can you use it?
The All-New Mozbar Version
Mozbar Advantages
Difference Between the Paid and Non-Paid Mozbar

What is MozBar Chrome Extension? 

Link analytics can be easily obtained, and all your SEO activities can be completed while you’re on the go, thanks to the free MozBar Chrome Extension. When you search, MozBar provides link data, such as the Domain Authority, Page Authority, and the total number of backlinks for each site. In addition, you may go through search results from various engines, countries, regions, and cities, highlight various link types (followed and followed, internal and external), and look at meta tags. Utilizing MozBar and a Moz Pro membership, you may perform as many page optimization studies as you like.

Gillian Muessig and Rand Fishkin founded the SEO analytics business Moz in 2004. Fishkin left Moz in 2014, although the MozBar and Moz remain closely associated with him.

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The Most Important Stuff You Need to Know About Organic Search

The Most Important Stuff You Need to Know About Organic Search

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SEO and Social Media: How They Work Together

April 30, 2025

The Moz team once knew the program as SEOmoz, but “Moz” stuck. Moz started as a blog and SEO community in 2004.

Even though the Moz team no longer exists, their influence may still be seen in online SEO tools. It would help to use MozBar and other Moz SEO tools online because Moz does not offer an iOS app like its rival SEMrush. You may use Moz’s utilities, including MozBar, with Firefox and Chrome.

Where is the MozBar Chrome Extension found, and how can you use it?

The MozBar is a browser plugin for Google Chrome and Mozilla Firefox that provides helpful analytics regarding a website and its link profile for Search Engine Optimization (SEO) requirements. As its name suggests, MozBar is normally accessed via a toolbar but also integrates into Search Engine Results Pages (SERPs). It provides details about a web page’s and domain’s link profile, such as Domain Authority or the number of backlinks, as well as on-page metrics crucial to SEO, such as the information in the title tag, alt text, meta robots, etc.

  • Install MozBar in your Chrome browser by downloading it.
  • Enter your Moz username and password at moz.com/login.
  • If you don’t already have one, you may sign up for a free Moz Community account.
  • Find the MozBar “M” icon in the upper right corner of the browser using the toolbar.
  • Ensure that your browser’s settings enable third-party cookies from moz.com.

You can alter the metrics displayed to you through your MozBar settings. Click the gear symbol at the top right to access your settings. From now on, you can choose a theme (dark or light), turn metrics on and off, and view the account you’re signed into.

When MozBar is enabled on your neighborhood search engine, you can establish profiles to do personalized searches by engine, nation, region, or city.

Start by conducting a Google search for “homemade costumes for your cat” (for personal reasons). Selecting “Add a New Profile” from the Profile option lets you view UK Google with non-personalized results.

Click “Create Profile” after choosing the search engine (in this case, Google), location (UK), and whether or not to filter the area further. By ticking the available box, you can decide whether you want personalized or non-personalized results.

The All-New Mozbar Version 

This MozBar review overviews the free SEO Firefox and Chrome addons. However, Moz Pro offers a collection of SEO tools if you have a budget that allows you to purchase them.

MozBar’s features, including keyword research, are included in Moz Pro. For instance, the Moz Pro all-in-one tool suite contains tools for on-site optimization, rank tracking, website crawling, and link building.

The analytics provided by SEOMoz Pro can help you plan your future SEO efforts. For instance, SEOMoz Pro includes information on your optimization, link metrics, and keyword rankings.

Mozbar Advantages 

  • Moz is a respected SEO company
  • Competitive Analysis
  • Check the Domain Authority Ranking (DA) of any website
  • Unlimited Search Queries
  • Keyword Research Tools Are You Missing?”>Keyword Research
  • A free tool

Difference Between the Paid and Non-Paid Mozbar 

The MozBar SEO plugin can be downloaded for free. However, it has certain restricted features. A Moz Pro Account is required for full access, which costs $99 a month and grants access to all of Moz’s tools and MozBar’s features. However, both the free and premium versions essentially offer the same info.

The free edition only offers the bare minimum details about a webpage’s link profile, such as hiding the quantity of linking root domains and links pointing to the domain. However, Page Authority (PA) and Domain Authority (DA) indicators are always available.

MozBar links to other Moz tools, including Open Site Explorer and the Keyword Difficulty Tool. To fully utilize these features, you need a Moz Pro Account.

It is one of the SEO tools with the best efficiency and effectiveness.

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